New Oriental Education And Technology Group - 1877 Words

When considering the commodification of education, it is important to recognize that education has been progressively commoditized. Commodification is the transformation of goods and services, as well as ideas or other entities that normally may not be considered goods into a commodity. Today, education has to become a commodity for the benefit the unwashed masses. In developed countries, education often embedded in new technology is a key ingredient of commodification. Based on New Media an Introduction, Flew and Smith (2011) the knowledge economy is the buying and selling (of) knowledge(p.189). The knowledge economy presents a picture where education has been commoditized all over the world. Education cannot simply be sold, so for the commodification of education to succeed, it is important to invest in many educational ways. For example, these days scientists invent distance education and online learning. However, knowledge or the technology for production is not widespread, and s o only a few firms operate in the market. New Oriental Education Technology Group is the limited competition in the market. New Oriental provides private educational services in China based on the number of program offerings, total students enrollment, and geographic presence. In this essay, I want to explore the business-model of education, which is influenced by techniques. Education It is important to spell out what is meant by both education and commodification. When it comes to theShow MoreRelatedEssay on Marketing and Promotion at Mandarin Oriental Hotel Group3285 Words   |  14 PagesMarketing and promotion at mandarin oriental hotel group Marketing and Promotion at Mandarin Oriental Hotel Group Contents: 1.Introduction Page 1 1.1 Aim Page 1 2. Marketing Page 1 2.1 Marketing Orientation Framework Page 1-2 3.Service Marketing mix Page 2 3.1 4ps Page 3 3.2 Mandarin Oriental Hotel 7ps Page 4 3.3 Criticism of the service marketing mix Page 5 3.4 E-Marketing Page 5 4.Read MoreRosetta Stone : An Innovative Technology Company1602 Words   |  7 PagesRosetta Stone is an innovative technology company that operates in the education field. Their competitive advantage lies in the idea that they are able to use the strengths of a technology company and apply them in the educational landscape where the competition appears to be more traditional. Through research and experience, Rosetta Stone has created a unique product that can be used all around the world no matter of the level of education of the person. Their first goal is to market themselvesRead MoreProject Analysis : Rosetta Stone1492 Words   |  6 PagesRosetta Stone is a technology innovative company that operates in the education field. Their competitive advantage lies in the idea that they are able to use the strengths of a technology company and apply them in the educational landscape where the competition appears to be more traditional. Through research and experience, Rosetta Stone has created a unique product that can be used all around the world no matter of the level of the person. Their first goal is to market themselves as an innovatorRead MoreThe Gentlemen s Agreement : A Path For Maintaining Pacific Peace2085 Words   |  9 PagesTownsend Harris voyaged to Japan in 1856, creating another treaty between the Japanese and Americans, which continued to grow their relationship as trading partners (â€Å"Townsend Harris†). This exposure to the industrial outside world’s new innovations and technologies jumpstarted Japan’s industrial and economic growth, making them valuable and viable trading partner with United States and other European countries (Munson; Roosevelt). As the Progressive Era approached, Japan remained an important allyRead MoreE-Business Plan - Online Food Orders and Delivery Services2816 Words   |  12 PagesE-Business Plan Online Food Orders and Delivery Services MMU-MBA Group Project for BEL6084 Ââ€" Information Systems and E-Commerce Semester : May 2005 - Jul 2005 Student : OOI GHEE BENG TAN HENG LEE CHAN WENG JUN Student ID : 1051200001 1051200019 1051200028 Supervisor : Mr. T. Subramanian Contents Executive Summary 1 Management Team 2 Product Description 3 Marketing Plan 4 Operational Plan 6 Financial Plan 7 Risk Analysis 9 Future Projections 10 Read MoreE-Business Plan - Online Food Orders and Delivery Services2801 Words   |  12 PagesE-Business Plan Online Food Orders and Delivery Services MMU-MBA Group Project for BEL6084 Ââ€" Information Systems and E-Commerce Semester : May 2005 - Jul 2005 Student : OOI GHEE BENG TAN HENG LEE CHAN WENG JUN Student ID : 1051200001 1051200019 1051200028 Supervisor : Mr. T. Subramanian Contents Executive Summary 1 Management Team 2 Product Description 3 Marketing Plan 4 Operational Plan 6 Financial Plan 7 Risk Analysis 9 Future Projections 10 Executive Summary Read MoreBaby Boomers, the Driving Force1544 Words   |  7 Pagesthat 18 year span. The baby boomer generation is now creating a boom in the field of adult education. Enrollment in college programs by baby boomers has risen substantially. In 2001 the National Center for Education Statistics (NCES) reported that more than 20 percent of United States college students are above the age of 30. (qtd. in CNN 1). The National Center for Education Statistics also reported that enrollment of students aged 40 and older has increased by 48 percentRead MoreRosetta Stone Ipo Essay4810 Words   |  20 Pagespublic shares for use in future acquisitions. While Rosetta Stone may not have immediate acquisition plans, the public offering of their shares will provide new capital for them to continue to expand. Only 5% of their revenue comes from outside of the United States, and with increased capital from an IPO, Rosetta Stone can look to pursue new markets (Schill, 2009). Whether they plan to increase their market share through internal investment or acquisitions of competitors, the increase in availableRead MoreMarketing Plannig for Hup Seng Company Assignment10794 Words   |  44 Pagesall, we decided to choice HupSeng as our title of marketing plan. HupSeng is a well know brand in Malaysia. Besides, there have several type of biscuits brand in Melaka, Malaysia such as Julie’s, Oriental, Munchy’s and so on. All of these brands are close competitor to each another. Therefore, our gr oup would like to identify what is the different between one another and we also would like to compare and analyze all the brand of Biscuits. Hence, we choose HupSeng as our assignment topic. In orderRead MoreProject Report on Customer Satisfaction at Oriental Bank8066 Words   |  33 PagesA REPORT ON THE â€Å"CUSTOMER SATISFACTION† AT â€Å"ORIENTAL BANK OF COMMERCE†, BHADRAK, ODISHA, PIN- 756100 A report Submitted in partial fulfillment of the requirement for the Award of the degree of Master of Business Administration Submitted by Mr. Chandrakanta Panigrahi MBA (BA), TRI- IV ROLL NO- 07 UNDER THE GUIDANCE OF Prof. Dr. kirti Gupta [pic] INSTITUTE OF MANAGEMENT AND ENTREPRENEURSHIP DEVELOPMENT BHARATI VIDYAPEETH UNIVERSITY PUNE *2008-2010*

The During The Revolutionary War - 1737 Words

During the rages leading up to the Revolutionary War, the multiple acts of parliament, such as the Sugar and Stamp Acts, were used as tools over the colonies and kindled the hatred of the Crown for the majority of the colonists, thus sparking the flame needed to begin the Revolutionary War. From the very beginning of the colonization of North America by Great Britain, the colonies were looked down upon by the so-thought â€Å"higher-ups† of the English parliament and people. After England’s war with France, the so called â€Å"The Great War for Empire†, and the subsequent money loss, Britain had to find a source of funds, and quickly. There was no better place for England’s lost funds to be recovered than from the pockets of their small, defenseless colonies. As such, the English Parliament enacted the Molasses Act. The Molasses Act, imposed on the English Colonies in 1733, was the answer to money lost in England’s war with France. This put a sixpence per gallon tax (equivalent to $0.09 American Dollars; which was a lot in 1764) on all molasses, sugar, and rum coming in or out of the American Colonies so that Britain could keep their finger on the pulse of the American market. This act did almost nothing to appease the British, because very few Americans actually bought molasses after the act passed, smuggling it in instead. (2) As the Molasses Act failed, George Grenville, the then prime minister of Great Britain, came up with the Sugar Act. The Act was passed in 1764. It reducedShow MoreRelatedSlavery During The Revolutionary War1388 Words   |  6 Pages Slavery during the revolutionary War Slavery was a legal system in which people of the dark color did not have the same rights as white people did, and they were treated as they were a property. It started in 1619 in Virginia where the slaves were brought in North America to do labor jobs. They would immediately become slaves as soon as they get captured, or if they were born into a slave family. Slaves were treated very badly from their owners, and they were forcedRead MoreWomen During The Revolutionary War1197 Words   |  5 Pagesenlightenment, one can now see progress in the integration of women in all expanding military careers. Women have always proven that they are not only an asset to the military but they are the strength of the America’s military. Revolutionary War Times During the Revolutionary War, women played major roles in combat. From supportive positions like maids, cooks and nurses to auxiliary roles such as spies or secret soldiers. The Daughters of Liberty did more than their share to help win America’s independenceRead MoreWomen During The Revolutionary War1369 Words   |  6 PagesIntroduction Women have served the military in one fashion or another since the Revolutionary War, in recent years the status of women serving in the military has changed dramatically. Traditionally women have always served in administrative or medical roles. With the advancement of views and the sheer determination of many women, we are seeing women serving in combat and fighting alongside their male counterparts. Training schools such as the Army Ranger school, Marine Infantry training, and pilotRead MorePropaganda During The Revolutionary War3756 Words   |  16 Pagesthe war effort. The effective use of propaganda does not only affect the American public’s opinion of a war and its leaders, but also affects their commitment to the war effort. Ineffective use (or lack of) of propaganda can lead to resentment and undermine public trust in its leaders and their ability to lead the nation. This essay will show how the use of media has either supported or hindered the effective use of gove rnmental propaganda in influencing the American public during times of war andRead MoreWomen During The Revolutionary War1839 Words   |  8 Pagesmilitary one way or another. Since the beginning of time, women have been fighting for their rights. They fought for their right to work, they fought for their right to vote, and they fought for their right to be in the military. Beginning in the Revolutionary War, women were allowed to join the military as nurses and support staff. Since then, they have gradually been able to do more tasks and jobs that the men do. Today, the conflict is whether or not women should be allowed to fight in military combatRead MoreAfrican Americans During The Revolutionary War1327 Words   |  6 Pagesotherwise referred to as African Americans, progressively began to fight back in hopes of ascertaining freedom and liberty. Specifically, during the time period of 1550- 1800s, African Americans employed different tactics, that would aid them in gaining thei r independence. They did so in numerous ways, one of the many examples would include joining in the Revolutionary War. With the mindset, that by doing so, they were fighting for their freedom, this fueled them with enough ambition to fight. LikewiseRead MoreRole of Woman During the Revolutionary War1133 Words   |  5 PagesRole of Woman During the Revolutionary War Have you noticed that in most history text books that the role of woman was never truly expressed in detail? Of corse we have heard of Gorge Washington, John Adams, male solders of the Revolutionary war, high ranking officers and the generals; what about the wives? What were the woman’s roles during these times? We should know that all woman were inferior to men, they had responsibilities and rights based on there social status. Most womanRead MoreMilitary Warfare During The Revolutionary War Essay1667 Words   |  7 PagesIn every major military operation, terrain, troops, and weapons often dictate the way the war is fought. The American Revolutionary War was a prime example of this military policy. It has been said that the Patriots’ use of guerrilla warfare was the reason why the Americans were successful in defeating the British. However, the Americans employed various tactics both on and off the battlefield that led to the ultimate defeat of the British. Though guerrilla warfare was an important facet of theRead MoreThe Role Of The Patriots During The Revolutionary War822 Words   |  4 PagesThe role the Patriots played in the revolutionary war. The revolutionary era refers to the uprising of the common people against authority in the late 1700s. Great Britain ruled the American colonies for several years since 1607. The American Revolution came as a need from the American people for independence from Great Britain. This need for independence was stirred up by the enactment of the Stamp Act in American colonies by the British. American colonies were congenial to liberty and independenceRead MoreLoyalists During The American Revolutionary War929 Words   |  4 Pagesearly, people came to have their own independence in this country of America. All we know was that because of the war and all those waring to another nation. We do not understand how things gotten into a war though and how much we literally understand how our ancestors got their own land dispute with all those historic wars. I believe that loyalists in the American revolutionary war have so many things to explain regarding the success of the lives of the Loyalist s. Most Americans that lives in the

Eleanor Roosevelt Free Essays

Discuss in detail how one of the First Ladies (since 1933) has made an impact on a social issue in the United States First Lady, Eleanor Roosevelt experienced tremendous pain throughout her childhood and believed she would find happiness in helping others. Her sense of social responsibility started in early adulthood advocating for the disadvantaged. After entering the White House in March, 1933 her eyes opened to the depth of racial discrimination and the suffering of African Americans. We will write a custom essay sample on Eleanor Roosevelt or any similar topic only for you Order Now She made it known that the United States government had a moral duty to ensure racial equality. Her critics viewed her standpoint as radical. Mrs. Roosevelt did not waiver in her fight against discrimination despite the political constraints, failures and public outrage. This was evident in â€Å"Arthurdale†, a small community in West Virginia created to help destitute citizens become economically self-sufficient during the Great Depression. She pushed the Homestead Administration to admit African Americans but they refused. She fought and succeeded in getting other low cost housing for African American families. Mrs. Roosevelt urged President Roosevelt as well as the entire nation to confront the discrimination that faced African Americans. She viewed racial discrimination as undemocratic and immoral. She showed her opposition publicly against the heinous crime of lynching perpetrated on African Americans by Caucasian supremacist. When the Costigan-Wagner anti-lynching bill was introduced in 1934, civil rights leader, Walter White needed Mrs. Roosevelt’s assistance to secure the president’s support. Her support infuriated the President’s administration and southerners. This led many including FBI Director J. Edgar Hoover to conclude she had African American blood in her veins. Despite her best effort the bill failed. The President did not support it for various political reasons. Later in 1939, Present Roosevelt created the Civil Rights Section of the Justice Department making lynching a crime, but failed to win any convictions until 1946. In 1939 Mrs. Roosevelt resigned from the Daughters of the American Revolution after they refused to let African American Marian Anderson sing in their Constitution Hall. Mrs. Roosevelt’s action put racism in the national spotlight. The First Lady was instrumental in arranging for Ms. Anderson to perform at the Lincoln Memorial instead. Her biggest accomplishment in the struggle for racial justice was the Fair Employment Practices Commission established through Executive order by President Roosevelt in June 1941. It read â€Å"there shall be no discrimination in the employment of workers in defense industries or government because of race, creed, color, or national origin. † She played a pivotal role in the ending of military segregation, and in the training of the Tuskegee Airmen’s becoming active fighter pilots in World War II. Their success proved that African Americans were just as capable as their Caucasian counterpart. After President Roosevelt’s death in April of 1945, she joined the NAACP becoming the first Caucasian D. C. resident to be a board member. Up until her death in 1962, she continued her fearless work against racism. Her relentless support significantly impacted the future of African Americans. In a condolence letter to her family, Dr. Martin Luther King wrote â€Å"Her life was one of the bright interludes in the troubled history of mankind. † How to cite Eleanor Roosevelt, Essay examples

Financial Performance And Position Samples †MyAssignmenthelp.com

Question: Discuss about the Financial Performance And Position. Answer: Introduction Accountingis the field that helps to generate specialised knowledge of studying the financial performance and position of the business and also preparing the financial statements.Accounting involves large number of steps such as recording day to day transactions in the form of journal entries, posting these entries to different ledger accounts which help in the preparation of trial balance, income statement and balance sheet. The financial information of a company is contained in financial statements which consist of Income statement, Balance sheet, Cash flow statement and Notes to accounts. The income statement tells us about the financial performance of the company whereas the balance sheet provides an overview of the financial position of the company and hence it is also known as the Statement of financial position. Cash flow shows the cash inflows and outflows during the financial year. Theaccounting career gives an individual a specialised knowledge of analysing this financial information provided in form of financial statements. There is a local as well as international accounting standard that governs the preparation of these financial statements. Theaccounting career focuses largely on analysing and comparing the past as well as present financial information which helps the management as well as the investors in planning, controlling and also in decision making. Financial accounting involves the interest of the stakeholders because it provides information for decision making. The financial statements should have the following characteristics- Relevance Materiality Reliability Understand-ability Comparability Finance is the study of acquiring funds from the cheapest possible source and managing those funds properly and correctly. A finance degree helps to initiate careers in the financial services. Finance has a great deal of profits because it is concerned with the present and future of the companys growth and sustainability. Finance does not involve recording of past and present information rather it involves forecasting and analysing the potential growth and profits of the company using certain appropriate tools. (What is Management Accounting?) Accounting And Finance As A Career - Expectations A person who has studied accounting can often specialise in various topics which includes management accounting, auditing, risk assessment and also taxation. Finance specialisation includes specialisation in a large number of topics such as financial evaluation, corporate finance, derivatives, capital market, financial reporting, investment management etc. (Lerner, 2009) There is a huge demand for accounting and finance professionals and it is expected that the demand for accountants and auditors will grow by 13% up to 2022 and the demand for the financial analyst to go up by 16% during these years (Fridson Alvarez, 2012). There is huge number of potential employers in this field. Few of them are accounting firms, public sector agencies, banks and several multinational financial services firms. However, the entry in this field is very competitive but there is a huge opportunity as well. There are a large number of firms that recruit employees in the large scale and with a good salary package. As compared to accounting to finance, there is a very less demand for less specialised roles such as book keeping, data entry, typist and couriers. (Girard, 2014) The major sectors that are expected to expand in the near future are accounting, payroll services, consultation services (both scientific as well as technical) and other general financial services activities. (McLaney Adril, 2016) Why To Choose Accounting And Finance At The University Of Birmingham? Birmingham is considered to be in top 100 universities of the world. It comprises of the largest international student communities in the United Kingdom, with 5000 students from 150 countries. The campus of the university is one of the reasons that the students gets attracted to. There are a huge number of social and cultural events that takes place which makes all students interested irrespective of where they are from. The university is also considered in the top for its sports and rehabilitation which has resulted in healthier diets and of course lifestyle. There are various community projects that the students take up and these project help them to have practical experiences which will help them in future at the time of finding employment. The campus has good restaurants which provide good food to the students so that they stay healthy. (Raun, 1962) The most attractive feature of this university is its placement opportunities. In terms of percentage, the number of people who has been employed or pursued further studied resulted to 96% which is quite impressive. When asked to the students it was also found that 88% students were highly satisfied which gave a confirmation that either the students were extremely happy or happy with the university. (Ittelson, 2009) Conclusion Accounting deals with recording, summarising and analysing the past and present financial transactions of a company whereas finance deals with the procurement of funds and managing or investing them at a place which can help them to generate higher profits. The project has made me very clear about what does accounting and finance actually deal with. A specialist of accounting and finance can get jobs in various companies in different departments. The students who choose Accounting and finance as career have huge expectations because it is a highly competitive field where large number of people tries to get employed for the best job possible. Although there is a huge competition, there is also a high growth rate of employment opportunities in this field. Birmingham is one of the most popular universities with high success rates and therefore, students wish to take admission there. (Seal, 2012) References Fridson, M., Alvarez, F. (2012). Financial Statement Analysis: A Practitioner's Guide. New York: John Wiley Sons. Girard, S. L. (2014). Business finance basics. Pompton Plains, NJ: Career Press. Ittelson, T. (2009). Financial Statements: A Step-by-Step Guide to Understanding and Creating Financial Reports. Franklin Lakes, N.J.: Career Press. Lerner, J. J. (2009). Schaum's outline of principles of accounting. New York: Schaum. McLaney, E., Adril, D. P. (2016). Accounting and Finance: An Introduction. United Kingdom: Pearson. Raun, D. L. (1962). What is Accounting? The Accounting Review , 769-773. Seal, W. (2012). Management accounting. Maidenhead: McGraw-Hill Higher Education. What is Management Accounting? (n.d.). Retrieved from www.cimaglobal.com: https://www.cimaglobal.com/Starting-CIMA/Why-CIMA/what-is-management-accounting/

My Little Quiet Place Essays - Quiet, , Term Papers

My Little Quiet Place Back home in South Carolina, my quiet place was a cabin my grandfather owned in the woods. He would take me out there to hunt and fish. The place was so quiet, you could hear the quietness. It's the sound of a tone that settles in your ear. As I got older, I use to go there to get away from the city and city problems. I miss that place. A quiet place is something everyone needs regardless if they think so or not. To some, it may be their bedroom or bathtub, or any secluded place. My quiet place here and now is Piedmont Park. Now that I reside in Atlanta, Georgia, Piedmont Park is a decent quiet place. Every Sunday I would go out to Piedmont Park and relax. It's a peaceful place in such a busy city. I would find a secluded shaded area. Every Sunday was the same routine, I would prepare the night before. I would pack in a sack, a little blanket, a few Sade CDs, and a blunt. Lying there under the clear blue sky, smelling the fresh cut grass, and the sweet smell of honeysuckle would take me into a trance. There would be couples picnicking, and families barbecuing, there would be masters walking their dogs, and kids throwing Frisbees. I would think about the previous week and prepare myself mentally for the coming week. I would sit there for hours just relaxing and vibing on Sade. I think about all the time I have wasted. I think about how we all take time for granted. I remember one time I thought about time as a bank. Each day we are credited $86,400 or 86,400 seconds. Every day we have to spend all of that money, you can't save or invest the money. To understand the value of a day, ask a mother who has given birth to a pre-mature child one day to early, to understand the value of an hour, ask someone who is waiting for a vital organ. To understand the value of a minute, ask someone who has missed the bus. To understand the value of a second, ask someone who has just been through a car accident. To understand the value of a millisecond, ask an Olympic silver medalist. Time is just one thing I think about in my quiet place. I try to accept the past and prepare for the future. Family, health, future endeavors, new friendships, friendships that you know need to end, secrets, ambitions, goals, and solitude are many things that go through my mind--and the best thing about it.......... no one interrupts you!

Who is Jesus Essays

Who is Jesus Essays Who is Jesus Essay Who is Jesus Essay Jesus Christ is the Son of Man; born of a virgin, and child of the Lord. He was born in Bethlehem, in modern day Israel, in the year 0AD, and lived a humble life of poverty.   He was a carpenter, in a poor household, and never sought fame or wealth, or anything selfish for himself, and was all-loving. This love and kindness is the reason he suffered such awful pain on the cross, for the purpose of saving all of mankind, and welcoming us with open arms into the Kingdom of Heaven, and freeing us from eternal condemnation. Throughout his life he stopped raging seas, walked himself upon their water, raised a man from the dead, and fed thousand’s from one boy’s lunch, and yet still rode humbly on a donkey. These miracles have proved to millions of people for the past 2,000 years that he is truly the Son of Lord, and the Christ. His mission on earth was simple; to share God’s love and goodwill, but this love was so strong that not even King Herod, nor Satan nor any Roman could prevent it spreading throughout the world. Jesus Christ’s desire is for us to all be at one with our Lord, and to accept him into our hearts, and he has promised to be patient, and gentle until we make the final step, and save ourselves.

Anti-dumping case of Vietnam Catfish in US market

Anti-dumping case of Vietnam Catfish in US market Abstract The â€Å"Vietnam Catfish war† was a famous yet controversial case in recent trade disputes. The U.S. Anti-dumping law protects American industries from supposedly unfair import competitions (Lindsey, 1999, p.2). On June 28, 2002, the coalition Catfish Farmers of America (CFA) and eight individual fish processors filed an anti-dumping petition against imports of â€Å"certain frozen fish fillets from Vietnam† under the US. Anti-Dumping Law to the Department of Commerce (DOC) and the International Trade Commission (ITC) (Le, 2004, p.1). Over one year after the original investigation conducted by the US. DOC, the case was finally concluded with the imposition of anti-dumping duties on imports of fish fillets from Vietnam. The range of the duties is between 37 and 64 percent on value of imports (Reynolds & Su, 2005, p. 40). This is what the US. Government said, is it true that the Vietnamese government subsidizes Vietnamese firms in Mekong Delta to unfairly gain a better market share in the U.S.? Or is it just the result of domestic political lobby in the U.S.? This paper will try to discuss related issues surrounding the story of that catfish war. The paper will go through the steps used in the class: issue, rules, analysis, and conclusion (I.R.A.C). Introduction the ISSUE Raising catfish is an important source of income for households residing in the Mekong Delta in Southern Vietnam for more than 50 years (Nguyen, Nguyen & Phillips, 2004, p.20). Catfish is also produced in the Southern United States where it is a major source of income for fish farmers in Mississippi, Arkansas, Alabama and Louisiana (Hanson, 2005, p.1). In 2002, aquatic products represented 12 percent of total exports from Vietnam, and export value frozen fillets (mostly catfish) is 18 percent of the total value of aquatic exports (VASEP website). The increase participation of cheaper Vietnamese catfish in the U.S forced the Catfish Farmers of America (CFA) to lead a move to halt catfish imports. First, Vietnamese products were forced to be labeled as â€Å"Tra† and â€Å"Basa† instead of â€Å"Catfish†. Second, on the ground that Vietnamese government subsidized Vietnamese catfish farmers, in January 2003, the U.S. Department of Commerce ruled in favor of the antidumping claim and established duties ranging from 37 to 64 percent on imports of frozen catfish from Vietnam (Reynolds & Su, 2005, p. 40). In July 2003, the U.S. International Trade Commission ratified the ruling. As a result, Vietnamese exports of catfish to the U.S. plummeted, almost being shut down completely. Other facts According to the U.S. International Trade Commission, the catfish industry is the largest farm-raised fishing sector in the U.S. In 1999, it accounted for 80 and 64 percent of aquaculture production in volume and value, generating 440 million U.S. dollars (Hanson, 2005, p.1). The delta of the Mekong river, in South Vietnam, also provides a good hab itat for catfish. Known as Basa and Tra, Vietnamese catfish raised in ponds and cages that are placed in the river itself. In 1996, two years after the trade embargo of US. against Vietnam was lifted, Vietnam started exporting frozen fillets of Basa and Tra to the U.S. with sales of a few hundred tons and initially marketed as â€Å"Chinese sole†. West Coast Chinese restaurants responded allowing Basa to take one percent of the US. catfish market (Nguyen, Nguyen & Phillips, 2004, p. 22). The level of exports increased significantly in the early 2000s, reaching a market share in U.S. consumption of catfish of 8.4 percent in 2000 and 19.6 percent in 2002 (Hanson, 2005, p. 4). Also between 2000 and 2002, Vietnamese production capacity expanded by 100 percent, and approximately 50 percent of Vietnamese Tra and Basa was sold in the U.S. market.